Services

Individual Services & Packages

At Jam Sport Horses, we specialize in showcasing horses through professional marketing while offering a select number of training and sales opportunities each year. Whether you're preparing a horse for the sales market or looking to elevate your online presence, we create high-quality content designed to help your horse stand out.

Having grown up in Alberta, Canada, just minutes from the renowned Spruce Meadows, horses have always been at the centre of our lives. Years spent competing, training, and working within one of North America's premier sport horse communities have allowed us to build an extensive network throughout Western Canada and beyond.

Now based in the UK, Jam Sport Horses offers clients not only professional marketing and sales media, but also the advantage of international connections. For breeders, owners, and sales barns looking to expand their reach, we are uniquely positioned to help market horses to both UK and Canadian audiences, leveraging established contacts across Western Canada to create greater exposure and connect horses with quality buyers worldwide.

Marketing & Media Packages

Professional media tailored for sales listings, breeders, trainers, and equestrian businesses.

Photography andCinematic Sales & Promotional Video packages are as follows:

Essential – £150

20–30 professionally edited images
Conformation photos
Ridden photos
Online gallery

Professional – £250

20–30 edited images
60–90 second cinematic sales video
Vertical social media reel
Written sales advert
Gallery for downloads

Premier Sales Management – £400+

20–30 edited images
60–90 second cinematic sales video
Vertical social media reel x 3
Written sales advert
Listing on multiple platforms
Buyer enquiry management
Viewing coordination
Professional Rider, Tack & Turnout Provided (upon request)
Gallery for downloads

*Custom packages are available for horse shows, farms, breeders, and equestrian businesses*

Sales & Marketing Management

Selling a horse involves much more than taking photos. Jam Sport Horses offers comprehensive sales support to help connect quality horses with the right buyers.

Services include:

Professional sales photography and videography
Advertisement creation and platform management
Buyer communication and inquiry management
Viewing and trial scheduling
Sales coordination and documentation support
Transportation assistance (available at additional cost)

Training & Sales Program

A limited number of horses are accepted into our training and sales program each season.

Designed for young sport horses and sales horses, this program focuses on developing rideability, confidence, and marketability while preparing each horse for a successful sale.

Training packages are customized to each horse and may include:

Professional training rides
Competition preparation
Sales-focused conditioning
Complete marketing package
Ongoing communication with owners throughout the program

Availability is intentionally limited to ensure every horse receives individualized attention.

Individual Training

Training rides are available on a limited basis.

Training Ride: Starting at £60 (travel fees may apply)
Lesson: Temporarily unavailable until UK certifications are completed.

For pricing, availability, or to discuss a custom marketing or training package, please get in touch. We'd love to help showcase your horse or business at its very best.

Jenna Williamson

Jenna has spent more than 20 years immersed in the equestrian industry, riding, training, and competing at premier show jumping venues throughout Alberta and British Columbia. Throughout her career, she has remained committed to developing both horse and rider, with a particular passion for producing young sport horses and preparing them for successful careers.

In addition to training and campaigning her own horses, Jenna has worked with a wide range of client horses, from young prospects to sale horses, while gaining valuable experience in breeding, development, and marketing. Her comprehensive understanding of the sales process allows her to showcase each horse's unique strengths and present them professionally to prospective buyers.

Beyond horse training, Jenna has coached amateur riders of all ages and experience levels, helping them build confidence, improve technical skills, and develop effective, welfare-focused partnerships with their horses across multiple disciplines.

Growing up just outside Spruce Meadows, Jenna has built lasting relationships within the Canadian sport horse community and maintains an extensive network of owners, riders, breeders, and professionals throughout Western Canada. Combined with her experience now working internationally, these connections allow Jam Sport Horses to offer clients broader marketing opportunities and access to buyers on both sides of the Atlantic.

Today, Jenna combines her lifelong equestrian experience with professional photography, videography, and digital marketing to provide a boutique equine marketing service. By intentionally accepting only a limited number of training and sales horses each year, she is able to offer every client a highly personalized experience and ensure each horse receives the attention, preparation, and exposure needed to succeed.